KOLKATA:
Samsung is going to create new series of premium smartphones in India which will be christened as the C series which industry analysts said will help it to consolidate its market share in the premium segment over rival Apple and also ward off the growing Chinese competition.
The country's largest mobile phone marker on Wednesday announced its entry into the C series smartphones which will be hardware rich and operates at Rs 30,000 plus positioned between the flagship S series and mid segment A series. It will launch the first model,C9 Pro in February, the second market after china where it is going to be launched, said Samsung India vice president Manu Sharma said.
Industry executives said Samsung and Apple are the two dominant leaders in the Rs. 30,000
plus smartphones segment and keenly contest for leadership in the Indian market. They said the C series will help Samsung to gain an edge over Apple. As per estimates, the 30,000 plus handset segment accounts for 25% of the Indian smartphone market by value and around 5-6% by volume.
No comments:
Post a Comment